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Innovative Strategies In Business Structures

Author

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  • Pendzhiyev Akhmet M.

    (Туркменский государственный архитектурно-строительный институт
    Turkmen State Institute of Architecture and Construction)

Abstract

The article covers some urgent problems of the strategy of introduction of marketing innovative strategies into activity of modern business structures and a technique of examination of cost efficiency of the use of innovative technology. The author systematizes the factors of innovative technologies influencing the character of marketing strategies. The author pays special attention to the growth strategy and the demonstrates the scheme of its possible combinations. The article also provides an evidence-based classification and methods of calculation of an expert evaluation on a number of examples.

Suggested Citation

  • Pendzhiyev Akhmet M., 2017. "Innovative Strategies In Business Structures," Research result. Economic Research, Belgorod State University, vol. 3(1), pages 54-65.
    • Handle: RePEc:eul:rrecon:v:3:y:2017:i:1:p:54-65
    DOI: 10.18413/2409-1634-2017-3-1-54-65
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