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Adopción de servicios electrónicos en México: el caso del e-comercio, e-banca y e-gobierno

Author

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  • Marlen Martínez-Domínguez

    (Conacyt-Centro de Investigaciones y Estudios Superiores en Antropología Social)

Abstract

En este estudio se identifican los factores que determinan en México la decisión de los individuos para usar el comercio en línea, la banca virtual y el gobierno electrónico. Se utilizaron datos de la Encuesta Nacional sobre Disponibilidad de Tecnologías de la Información en Hogares, endutih (inegi, 2017). El modelo de demanda está sustentado en la teoría neoclásica de maximización de la utilidad y se aplicó el método de dos etapas de Heckman. Los resultados de las estimaciones econométricas reflejan que la edad, el género, el nivel educativo y las habilidades digitales son esenciales para explicar el uso de los tres servicios. Esto sugiere la instrumentación de políticas públicas tendientes a disminuir las brechas entre los diferentes grupos socioeconómicos, con el fin de fomentar el uso de dichos servicios en el ciberespacio.

Suggested Citation

  • Marlen Martínez-Domínguez, 2021. "Adopción de servicios electrónicos en México: el caso del e-comercio, e-banca y e-gobierno," Economía: teoría y práctica, Universidad Autónoma Metropolitana, México, vol. 55(2), pages 171-194, Julio-Dic.
  • Handle: RePEc:ety:journl:v:55:y:2021:i:2:p:171-194
    DOI: 10.24275/ETYPUAM/NE/552021/Martinez
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    More about this item

    Keywords

    Brecha digital; servicios electrónicos; habilidades digitales; confianza; modelo de selec-ción de Heckman.;
    All these keywords.

    JEL classification:

    • D01 - Microeconomics - - General - - - Microeconomic Behavior: Underlying Principles
    • Y - Miscellaneous Categories
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

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