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Una explicación de la rentabilidad y poder de mercado de las microempresas marginadas

Author

Listed:
  • Natanael Ramírez.

    (Universidad Autónoma de Baja California.)

  • Alejandro Mungaray.

    (Universidad Autónoma de Baja California.)

  • José G. Aguilar.

    (Universidad Autónoma de Baja California.)

  • Ramón Inzunza.

    (Universidad Autónoma de Baja California.)

Abstract

El trabajo analiza el comportamiento de las microempresas bajo un marco de competencia imperfecta donde dichas unidades económicas son capaces de fijar un precio por encima de su costo marginal, el cual les permite subsistir e incluso ser rentables a pesar de las condiciones en las que suelen operar. Para probarlo, se estima un modelo econométrico que considera al índice de Lerner como variable dependiente de un conjunto de variables cualitativas previamente clasificadas por área de influencia. Se concluye que las microempresas son capaces de ser rentables y operar con poder de mercado gracias a la publicidad y estrategia de ventas utilizada, así como a la flexibilidad del proceso productivo. En cualquier caso, su capacidad de fijar precios está altamente influenciada por las condiciones socioeconómicas del mercado en el que operan.

Suggested Citation

  • Natanael Ramírez. & Alejandro Mungaray. & José G. Aguilar. & Ramón Inzunza., 2017. "Una explicación de la rentabilidad y poder de mercado de las microempresas marginadas," Economía: teoría y práctica, Universidad Autónoma Metropolitana, México, vol. 46(1), pages 97-113, Enero-Jun.
    • Handle: RePEc:ety:journl:v:46:y:2017:i:1:p:97-113
    DOI: 10.24275/ETYPUAM/NE/462017/Ramirez
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    Cited by:

    1. Alejandro Mungaray-Lagarda & Germán Osorio-Novela & Natanael Ramirez-Angulo, 2020. "Explaining Social Enterprise: Toward A Theoretical Model," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 25(01), pages 1-10, March.

    More about this item

    Keywords

    Microempresas; poder de mercado; marginación; índice de Lerner.;
    All these keywords.

    JEL classification:

    • D4 - Microeconomics - - Market Structure, Pricing, and Design
    • D41 - Microeconomics - - Market Structure, Pricing, and Design - - - Perfect Competition
    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory

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