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Understanding Key Consumer Purchase Behaviour to Interpret Consumer Buying Habits

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  • S. Balaji
  • Neha Guleria
  • Chinnaiyan Ramasubramanian

Abstract

Consumer purchase behaviour encompasses the various activities and decision-making processes that individuals engage in when selecting and acquiring products. Understanding these behaviours is crucial for marketers as it informs strategies to enhance brand loyalty and market penetration. The following sections outline key aspects of consumer purchase behaviour and its patterns.

Suggested Citation

  • S. Balaji & Neha Guleria & Chinnaiyan Ramasubramanian, 2025. "Understanding Key Consumer Purchase Behaviour to Interpret Consumer Buying Habits," International Journal of Scientific Research in Science and Technology, Technoscience Academy, vol. 12(5), pages 49-54, October.
    • Handle: RePEc:etm:ijsrst:v12:y2025:i5:id:1143
    DOI: 10.32628/IJSRST2513213
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