IDEAS home Printed from https://ideas.repec.org/a/etm/ijsrst/v11y2024i3id308.html

Pandemic Politics : How COVID-19 Reshaped Political Communication and Voter Engagement Specific for Online Reach

Author

Listed:
  • Pervaiz Ahmed

Abstract

This research paper delves into the effectiveness of these digital strategies, examining their impact on voter behavior and the long-term implications for political engagement. We investigate how politicians and political parties adapted to the new digital landscape, leveraging social media, online advertising, and virtual events to reach voters. The COVID-19 pandemic has accelerated the transition from traditional, face-to-face interactions to digital, hash tag-driven campaigns. This study sheds light on the challenges and opportunities presented by this shift, offering insights into the future of political communication and the role of digital technologies in shaping electoral outcomes.

Suggested Citation

  • Pervaiz Ahmed, 2024. "Pandemic Politics : How COVID-19 Reshaped Political Communication and Voter Engagement Specific for Online Reach," International Journal of Scientific Research in Science and Technology, Technoscience Academy, vol. 11(3), pages 927-934, June.
    • Handle: RePEc:etm:ijsrst:v11:y2024:i3:id:308
    DOI: 10.32628/IJSRST2411367
    as

    Download full text from publisher

    File URL: https://ijsrst.com/home/article/view/IJSRST2411367
    File Function: Abstract page
    Download Restriction: no
    File URL: https://ijsrst.com/home/article/download/IJSRST2411367/IJSRST2411367
    File Function: Full text
    Download Restriction: no
    File URL: https://libkey.io/10.32628/IJSRST2411367?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:etm:ijsrst:v11:y2024:i3:id:308. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Pankaj Sharma (email available below). General contact details of provider: https://ijsrst.com/home .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.