IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this article

Loyaliteitsprogramma’s. Zinvol CRM-instrument?

Listed author(s):
  • J. Leenheer
Registered author(s):

    Loyalty programs have been widely adopted by companies and their customers. A loyalty program is a relational marketing instrument that aims to enhance customer loyalty. However, skepticism exists about the implementation and effectiveness of loyalty programs. This paper studies for whom, when and how loyalty programs can be a useful addition to the marketing-mix. The paper starts with setting up a framework for the analysis, followed by a discussion of loyalty programs and related marketing concepts, and an overview of the existing literature. As such, this enables us to obtain insight in the current knowledge of this subject and to give directions for further research.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL:
    Download Restriction: no

    Article provided by KU Leuven, Faculty of Economics and Business, Review of Business and Economic Literature in its journal Review of Business and Economic Literature.

    Volume (Year): LI (2006)
    Issue (Month): 2 ()
    Pages: 237-268

    in new window

    Handle: RePEc:ete:revbec:20060203
    Contact details of provider: Postal:
    Naamsestraat 69, 3000 Leuven

    Web page:

    More information through EDIRC

    No references listed on IDEAS
    You can help add them by filling out this form.

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:ete:revbec:20060203. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (library EBIB)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.