Levensstijl en koopgedrag. Bestaan er verschillen tussen leeftijdsgroepen?
This paper presents the report of an investigation of the lifestyle and consumer behaviour of 414 Flemish consumers aged 20 to 75 years. Factor analysis identified several meaningful lifestyle and buying behaviour factors. Consequently, using regression analysis, the relative importance of lifestyle and socio-economic characteristics was determined for each buying behaviour factor, with special attention to age differences. The results revealed that there were a lot of similarities between younger and senior consumers. However, consumers in their twenties, in contrast with senior consumers, demonstrated little concern about the ecological consequences of their consumption, were very sensitive to prestige and were buying in a rather impulsive way. The findings are discussed from a marketing perspective.
Volume (Year): LI (2006)
Issue (Month): 1 ()
|Contact details of provider:|| Postal: Naamsestraat 69, 3000 Leuven|
Web page: http://feb.kuleuven.be/rebel
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:ete:revbec:20060105. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (library EBIB)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.