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Kredietrantsoenering en evoluties in de kredietverlening: een theoretische analyse

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  • T. Steijvers
  • W. Voordeckers
  • R. Mercken

Abstract

Nowadays, there is much attention for customer lifetime value (CLV) in the marketing literature. The objective of this article is to provide an overview of the extant knowledge on CLV that currently can be found in the marketing literature. First, the content of the CLV-concept is discussed. Subsequently, the measurement of CLV and the issue whether it is indeed possible to measure or predict CLV is considered. Finally, the article discusses how firms can enhance CLV.

Suggested Citation

  • T. Steijvers & W. Voordeckers & R. Mercken, 2004. "Kredietrantsoenering en evoluties in de kredietverlening: een theoretische analyse," Review of Business and Economic Literature, KU Leuven, Faculty of Economics and Business (FEB), Review of Business and Economic Literature, vol. 0(1), pages 105-136.
    • Handle: RePEc:ete:revbec:20040104
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