IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this article

Het ontwerpen van een industriële distributiestrategie. De functionele benadering

  • P. François
Registered author(s):

    In dit artikel bespreekt de auteur de toepassing van een klantgerichte methode voor het uitstippelen van een distributiestrategie voor industriële producten. Deze methode is de functionele benadering, en is gebaseerd op het verzamelen en analyseren van gegevens m.b.t. de eisen die kopers stellen aan een aantal servicedimensies. De methode wordt toegepast op de markt van de agri-chemicals. Verschillende distributiestrategieën worden geëvalueerd a.d.h.v. simulaties van het keuzeproces: een strategie wordt gekozen door een respondent indien aan elke eis gesteld door deze respondent wordt voldaan. De resultaten tonen aan dat respondenten specifieke eisen hebben, en dat sommige strategieën duidelijk domineren.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL:
    Download Restriction: no

    Article provided by KU Leuven, Faculty of Economics and Business, Review of Business and Economic Literature in its journal Review of Business and Economic Literature.

    Volume (Year): XLVIII (2003)
    Issue (Month): 3 ()
    Pages: 431-450

    in new window

    Handle: RePEc:ete:revbec:20030304
    Contact details of provider: Postal:
    Naamsestraat 69, 3000 Leuven

    Web page:

    More information through EDIRC

    No references listed on IDEAS
    You can help add them by filling out this form.

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:ete:revbec:20030304. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (library EBIB)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.