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Statistical Methods for Market Researches: the Flexible Segmentation

Author

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  • Paola Maddalena Chiodini

    (Department of Statistics, University of Milano - Bicocca)

Abstract

[En] In the assessment of the market it is crucial to identify the preferences of consumers. The Conjoint Analysis is one of the possible technique to be used. The aim of this work is to observe certain properties of the estimates obtainable by the models of the Conjoint Analysis through the findings of the Design of Experiments Theory. [It] Nella valutazione del mercato è fondamentale poter individuare le preferenze dei consumatori. Una delle possibili tecniche applicabili è la Conjoint Analysis. Obiettivo del lavoro è osservare alcune proprietà delle stime ottenibili dai modelli di Conjoint Analysis alla luce della Design of Experiments Theory. [Fr] Pour l'évaluation du marché il est essentiel de pouvoir identifier les préférences des consommateurs. La Conjoint Analysis est une des possibles techniques adoptables. Le but du travail est celui d’observer certaines propriétés des estimateurs obtenus par des modèles de Conjoint Analysis en utilisant la Théorie du Design of Experiments.

Suggested Citation

  • Paola Maddalena Chiodini, 2008. "Statistical Methods for Market Researches: the Flexible Segmentation," JeSP, ESeC - Economic Statistics no-profit Association, vol. 1(1), pages 3-4, June.
    • Handle: RePEc:est:journl:v:1:y:2008:i:1:p:3-4
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    More about this item

    Keywords

    Flexible Segmentation; Conjoint Analysis; Orthogonal Arrays;
    All these keywords.

    JEL classification:

    • C9 - Mathematical and Quantitative Methods - - Design of Experiments
    • C13 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Estimation: General
    • C61 - Mathematical and Quantitative Methods - - Mathematical Methods; Programming Models; Mathematical and Simulation Modeling - - - Optimization Techniques; Programming Models; Dynamic Analysis

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