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La segmentación de los residentes de las parroquias rurales de Quito, enfocada a las actividades de ocio y turismo (ociotipos)

Author

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  • Edison Molina V.
  • Yadira Hinojoza
  • Daniela Medina

Abstract

El trabajo presenta, a los ociotipos de los residentes reconocidos dentro de las 33 parroquias rurales (PR) del Distrito Metropolitano de Quito (DMQ), esta segmentación incluye la identificación de las motivaciones principales y complementarias del ocio, estilo de vida y variables socioeconómicas. Se aplicó 2490 encuestas, como una muestra representativa acorde al número de pobladores de las localidades rurales de la ciudad de Quito. De los resultados se obtuvieron nuevas segmentaciones de ocio del país. Con la metodología de agrupación aplicada, se construyeron los 13 ociotipos representativos de la ruralidad de la urbe.

Suggested Citation

  • Edison Molina V. & Yadira Hinojoza & Daniela Medina, 2019. "La segmentación de los residentes de las parroquias rurales de Quito, enfocada a las actividades de ocio y turismo (ociotipos)," Turismo y Desarrollo Local, Servicios Académicos Intercontinentales SL, issue 27, December.
    • Handle: RePEc:erv:turdes:y:2019:i:27:31
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    Keywords

    las parroquias rurales de Quito.;

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