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Los actores del destino turístico en Riobamba

Author

Listed:
  • Diego Mauricio Calvopiña Andrade
  • Omar Patricio Flor Mora

Abstract

La presente investigación analiza la relación entre los actores de turismo de Riobamba respecto del desarrollo del destino como diferencial competitivo. Se realizaron entrevistas a los representantes de los sectores turísticos de Riobamba sobre los componentes del destino y un estudio descriptivo exploratorio con enfoque cualitativo; derivando como resultado que los elementos constitutivos del destino turístico aun no logran desarrollarse como componentes diferenciados debido a la escasa sinergia, investigación e innovación que impiden generar ventajas competitivas en el turismo local; además de la rudimentaria participación en la planificación turística que provoquen un ambiente favorable para el desarrollo del destino turístico; por lo que la falta de conocimiento y su gestión revelan el deficiente grado de sustentabilidad para la consolidación del diferencial competitivo y la puesta en valor de los componentes turísticos en la optimización del turismo.

Suggested Citation

  • Diego Mauricio Calvopiña Andrade & Omar Patricio Flor Mora, 2018. "Los actores del destino turístico en Riobamba," Turismo y Desarrollo Local, Servicios Académicos Intercontinentales SL, issue 25, December.
    • Handle: RePEc:erv:turdes:y:2018:i:25:45
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