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Estudio de la marca Ciudad Loja como atractivo de turismo nacional y extranjero en el Ecuador

Author

Listed:
  • Edgar Salas L.

Abstract

El turismo es un factor clave en el desarrollo económico y cultural de las ciudades, dado el impacto económico que generan las visitas de turistas internacionales y locales. El presente estudio aborda los diferentes lugares turísticos de la Ciudad de Loja en el Ecuador, destacando así toda la gama de colores que refleja la fauna y flora e intentando representar su historia que engrandece a esta bella ciudad. Además de esto, se estudiará el hecho de que, a pesar de contar con una variedad de alternativas turística, los índices de ingresos no son los esperados. De esta manera se pretende determinar cuáles son los factores que influyen en el poco económico y turístico deficiente que presenta la ciudad objeto de estudio en relación a otras.

Suggested Citation

  • Edgar Salas L., 2018. "Estudio de la marca Ciudad Loja como atractivo de turismo nacional y extranjero en el Ecuador," Turismo y Desarrollo Local, Servicios Académicos Intercontinentales SL, issue 25, December.
    • Handle: RePEc:erv:turdes:y:2018:i:25:31
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