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Samborondón; atributos como destino turístico

Author

Listed:
  • Edgar Salas L.

Abstract

El presente estudio realiza una investigación para determinar los diferentes atributos que los habitantes del Cantón Samborondón de Ecuador, consideran como los más relevantes y llamativos dentro del atractivo turístico, observando distintas variables que influyen en su acogida. La colaboración del city branding es necesaria para la identificación de cualquier servicio en un lugar específico como una excelente herramienta para resaltar los valores, gustos y preferencias de los habitantes y construir una marca de la ciudad.

Suggested Citation

  • Edgar Salas L., 2018. "Samborondón; atributos como destino turístico," Turismo y Desarrollo Local, Servicios Académicos Intercontinentales SL, issue 25, December.
    • Handle: RePEc:erv:turdes:y:2018:i:25:16
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