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Effectiveness In The Spanish Tourism Portals Design

Author

Listed:
  • Raquel Villalba Trujillo
  • Laura Martínez Caro
  • Soledad María Martínez María-Dolores

Abstract

La tecnología de la información y la comunicación (TIC) ha provocado un cambio importante en el turismo. Este estudio informa cómo esas tecnologías se aplican en diferentes sitios web españoles. El estudio está basado de un análisis de contenido de 243 webs, cuyas características fueron identificadas y definen su presencia en sitios web españoles. Los resultados muestran que la mayoría de las webs que promueven y comercializan el turismo on-line aún no utilizan la mayoría de las herramientas asociadas por las TIC (códigos QR, redes sociales, aplicaciones para teléfonos móviles, etc) pese a que la demanda de los mismos está creciendo en España.

Suggested Citation

  • Raquel Villalba Trujillo & Laura Martínez Caro & Soledad María Martínez María-Dolores, 2014. "Effectiveness In The Spanish Tourism Portals Design," Turismo y Desarrollo Local, Servicios Académicos Intercontinentales SL, issue 17, December.
    • Handle: RePEc:erv:turdes:y:2014:i:17:56
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