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Responsabilidade Social E Imagem De Destinos Turã Sticos: Estudo Comparativo Dos Websites Do Brasil E Da Holanda

Author

Listed:
  • Rômulo Quaresma Sales
  • Maria De Lourdes De Azevedo Barbosa
  • Edvan Cruz Aguiar
  • Jaqueline Guimarães Santos

Abstract

Este artigo propõe-se realizar uma análise comparativa dos websites oficiais das destinações turísticas Brasil e Holanda, enquanto marcas dos reais destinos, objetivando compreender como a presença de indicadores de responsabilidade social presentes em seus sítios se relaciona com uma imagem positiva de marca e, por conseguinte, com o próprio destino. Foram estudadas as relações entre identidade, imagem de marca e responsabilidade social, e os resultados indicam que o portal de destinação turística Brasil tem êxito na apresentação e percepção dos indicadores, ao contrário do portal de destinação turística da Holanda. Discussões e considerações a este respeito são feitas.

Suggested Citation

  • Rômulo Quaresma Sales & Maria De Lourdes De Azevedo Barbosa & Edvan Cruz Aguiar & Jaqueline Guimarães Santos, 2014. "Responsabilidade Social E Imagem De Destinos Turã Sticos: Estudo Comparativo Dos Websites Do Brasil E Da Holanda," Turismo y Desarrollo Local, Servicios Académicos Intercontinentales SL, issue 17, December.
    • Handle: RePEc:erv:turdes:y:2014:i:17:40
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