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Nuevo Modelo Para Comprender Al Riesgo Turístico

Author

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  • Maximiliano E. Korstanje

Abstract

El riesgo turístico se ha transformado en una obsesión de los analistas, de las autoridades y hasta de los propios turistas, los cuales recurren a la contratación de seguros de todo tipo. El presente trabajo conceptual intenta proveer un modelo fiable para comprender no solo el riesgo turístico sino para organizar campañas de concientización en la sociedad. Centrados en los aportes de Cass Sunstein sobre su idea de la heurística de la probabilidad, es necesario reconsiderar la forma en que ciertos riesgos son mediatizados, mientras otros son ignorados. Un plan integral en seguridad turística debe tener en cuenta las exageraciones de la misma forma que los riesgos de baja probabilidad pero alto impacto.

Suggested Citation

  • Maximiliano E. Korstanje, 2013. "Nuevo Modelo Para Comprender Al Riesgo Turístico," Turismo y Desarrollo Local, Servicios Académicos Intercontinentales SL, issue 14, June.
    • Handle: RePEc:erv:turdes:y:2013:i:14:42
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