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El Programa Alma & Magia En El Hotel Meliá Santiago De Cuba: Una Buena Práctica Para La Empresa Hotelera

Author

Listed:
  • Libia Arlen Fergusson Álvarez
  • Oscar Parada Gutiérrez

Abstract

Este artículo muestra los resultados de la aplicación de un procedimiento teórico para el estudio diagnóstico de la implementación de un programa llamado Alma & Magia dirigido a la satisfacción de los clientes sobre la base del marketing sensorial. El procedimiento está estructurado en diferentes etapas y refiere la aplicación de métodos cuantitativos y cualitativos que permiten formular oportunidades de mejora para elevar la calidad del servicio hotelero.

Suggested Citation

  • Libia Arlen Fergusson Álvarez & Oscar Parada Gutiérrez, 2012. "El Programa Alma & Magia En El Hotel Meliá Santiago De Cuba: Una Buena Práctica Para La Empresa Hotelera," Turismo y Desarrollo Local, Servicios Académicos Intercontinentales SL, issue 12, June.
    • Handle: RePEc:erv:turdes:y:2012:i:12:1
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