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Factores Que Influyen En El Comportamiento De Compra Del Turista

Author

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  • José Alberto Martínez González

Abstract

Como afirman Goy y Okazaki (2004) y Vallet, Berenguer y Gómez (2002), la consolidación de los estudios del comportamiento del consumidor como disciplina autónoma constituye un fenómeno relativamente reciente. Esta disciplina surge aproximadamente en los años sesenta, a partir del avance de las ciencias del comportamiento y de la necesidad de disponer de análisis científicos en esta materia. Y para que eso sucediera fueron imprescindibles las aportaciones procedentes de disciplinas diferentes, como la Economía, la Psicología y la Sociología, entre otras.

Suggested Citation

  • José Alberto Martínez González, 2011. "Factores Que Influyen En El Comportamiento De Compra Del Turista," Turismo y Desarrollo Local, Grupo Eumed.net (Universidad de Málaga), issue 9, Febraury.
  • Handle: RePEc:erv:turdes:y:2011:i:9:23
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