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Los Blogs Y Los Portales De Servicios, Las Nuevas Herramientas Del Marketing Relacional En El Turismo Rural

Author

Listed:
  • Rocío González Sánchez
  • Fernando E. García Muiña

Abstract

En la actualidad, el turismo es “una actividad cultural emergente y un producto de modernidad” (Sáez Cala, 2006: 23). Dentro de las características que le son propias podemos destacar la naturaleza diversa, una estructura compleja y un marcado dinamismo evolutivo (Pulido Fernández, 2008). El producto turístico se renueva constantemente, buscando nuevas oportunidades de satisfacer al turista. De esta búsqueda continua, se deriva el papel fundamental que juega en el sector turístico la innovación, que ha sido el origen de transformaciones de carácter, no sólo general, sino también estructural, lo que nos obliga analizar estas nuevas circunstancias tanto desde el lado de la oferta como de la demanda. Keywords: Blog, portal de servicios, marketing relacional, turismo rural

Suggested Citation

  • Rocío González Sánchez & Fernando E. García Muiña, 2010. "Los Blogs Y Los Portales De Servicios, Las Nuevas Herramientas Del Marketing Relacional En El Turismo Rural," Turismo y Desarrollo Local, Servicios Académicos Intercontinentales SL, issue 7, April.
    • Handle: RePEc:erv:turdes:y:2010:i:7:21
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