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Comercio Electrónico En Una Localidad Del Norte De Mexico

Author

Listed:
  • Carmen Bocanegra Gastelum
  • Miguel Angel Vázquez Ruiz

Abstract

¿Está desplazando el comercio electrónico al comercio minorista tradicional? La respuesta tiene relación con el país, región o localidad donde se lleve a cabo; la capacidad de acceso a la red; así como con prácticas culturales asociadas a la seguridad en el uso del dinero electrónico y la confianza en los procedimientos de entrega de la mercancía adquirida.

Suggested Citation

  • Carmen Bocanegra Gastelum & Miguel Angel Vázquez Ruiz, 2008. "Comercio Electrónico En Una Localidad Del Norte De Mexico," Tecsistecatl, Servicios Académicos Intercontinentales SL, issue 4, june.
  • Handle: RePEc:erv:tecsis:y:2008:i:4:8
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