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Marketplace como apoyo emprendedor

Author

Listed:
  • Mónica Castillo Moreno
  • Marco Antonio Luna Márquez
  • Erika Emilia Cantera

Abstract

El presente proyecto busca impulsar a las mujeres emprendedoras, que debido a la situación económica actual y después de periodos de cierres parciales y totales de establecimientos derivados de la pandemia se vieron en la necesidad de crear nuevos emprendimientos, sin embargo, la gran mayoría carece de conocimientos administrativos, financieros, contables, tecnológicos, entre otros, lo que les impide el crecimiento y permanencia dentro de los mercados a los que están enfocados, a través de un emarketplace dirigido a este tipo de empresas ayudándoles en su modelo de negocios para su desarrollo económico sostenible.

Suggested Citation

  • Mónica Castillo Moreno & Marco Antonio Luna Márquez & Erika Emilia Cantera, 2023. "Marketplace como apoyo emprendedor," Revista de Desarrollo Sustentable, Negocios, Emprendimiento y Educación RILDODS, Servicios Académicos Intercontinentales SL, issue 40, february.
    • Handle: RePEc:erv:rilcds:y:2023:i:40:03
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    References listed on IDEAS

    as
    1. Ibarra-Olivo, Eduardo & Acuña, José & Espejo, Andrés, 2021. "Estimación de la informalidad en México a nivel subnacional," Documentos de Proyectos 46789, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL).
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