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Estrategias de evaluación simbólica en el consumo de bienes y servicios por parte de parejas pertenecientes a los niveles socio económicos C+ y C en Mexicali, B.C., México

Author

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  • Carlos F. Rosales Guerrero

Abstract

Este ensayo analiza cómo individuos pertenecientes a los Niveles Socio Económicos C+ y C, buscan integrarse a otros grupos sociales mediante el consumo de ciertos bienes y servicios. Un estudio aplicado a parejas de la ciudad fronteriza de Mexicali, B.C., refleja cómo el consumo se convierte en un proceso de significación y comunicación en el que emerge el efecto bandwagon, concepto acuñado por Harvey Leibenstein en los años cincuenta basado en la tesis de Veblen para analizar formas de consumo presuntuoso y emulativo.

Suggested Citation

  • Carlos F. Rosales Guerrero, 2017. "Estrategias de evaluación simbólica en el consumo de bienes y servicios por parte de parejas pertenecientes a los niveles socio económicos C+ y C en Mexicali, B.C., México," Revista Caribeña de Ciencias Sociales, Servicios Académicos Intercontinentales SL, issue 2017_06, June.
    • Handle: RePEc:erv:rccsrc:y:2017:i:2017_06:04
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