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Publicidad, medios de información y moda desde la visión de Jean Baudrillard

Author

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  • Patricia Gavilanes Yanes
  • Jacqueline Regatto Bonifaz

Abstract

El presente trabajo es una revisión de los trabajos de Jean Baudrillard cuyo pensamiento radical, enmarcado en la corriente post estructuralista, al analizarlo da cuenta de la naturaleza de las sociedades de consumo y los mecanismos de producción de lo real mediante las Tecnologías de la Información y la Comunicación, TIC, en el contexto de un mundo globalizado. La publicidad, la moda, la información en los medios masivos de comunicación, merecen un estudio desde su punto de vista, debido a que se han convertido en referentes en la forma de vida de las sociedades actuales, coadyuvando en la constitución de nuevas realidades políticas, sociales, culturales, económicas, etc. De acuerdo a Baudrillard todo ello en el contexto de un mundo posmoderno consumista, implosivo e hiperrealista.

Suggested Citation

  • Patricia Gavilanes Yanes & Jacqueline Regatto Bonifaz, 2017. "Publicidad, medios de información y moda desde la visión de Jean Baudrillard," Revista Caribeña de Ciencias Sociales, Servicios Académicos Intercontinentales SL, issue 2017_04, April.
    • Handle: RePEc:erv:rccsrc:y:2017:i:2017_04:28
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