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Análisis de la marca país Ecuador Ama La Vida como elemento estratégico de comunicación

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  • Edgar Salas L.

Abstract

La construcción de una marca país para los gobiernos fue considerarla como un elemento estratégico y conservador de una reputación estable ante el resto de países o mercados internacionales; además para mantener a los ciudadanos del mismo satisfechos con su tierra. El propósito del escrito es poner en evidencia el mito alrededor de la nación calificando el concepto, interrogando sus orígenes y las interpretaciones diversas, en particular en lo que es una marca país, con el objetivo de ayudar a aclarar ideas y señalar direcciones para investigación futura.

Suggested Citation

  • Edgar Salas L., 2014. "Análisis de la marca país Ecuador Ama La Vida como elemento estratégico de comunicación," Revista Caribeña de Ciencias Sociales, Servicios Académicos Intercontinentales SL, issue 2014_11, November.
    • Handle: RePEc:erv:rccsrc:y:2014:i:2014_11:24
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    Keywords

    Marca; País; Ecuador; Vida; Nación.;
    All these keywords.

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