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Acciones para favorecer el incremento de las ventas en comercio minorista del municipio Jesús Menéndez

Author

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  • Niurbys Velázquez Peña

Abstract

La presente investigación está dirigida a mejorar los indicadores de eficiencia en la Empresa de Comercio Minorista de nuestro municipio, en especial la Circulación Mercantil de lo cual las ventas en este sector representa significativamente la solvencia económica de la empresa, donde se hace referencia a la evolución histórica de esta actividad desde el triunfo de la Revolución hasta la actualidad, causas y consecuencias a nivel global, nacional y local. Se proponen instrumentos e indicadores para diagnosticar el nivel de rentabilidad y diseñar un sistema de acciones para favorecer la actividad en el municipio de Jesús Menéndez.

Suggested Citation

  • Niurbys Velázquez Peña, 2020. "Acciones para favorecer el incremento de las ventas en comercio minorista del municipio Jesús Menéndez," Revista Observatorio de las Ciencias Sociales en Iberoamérica, Servicios Académicos Intercontinentales SL, issue 03, October.
    • Handle: RePEc:erv:ocsioc:y:2020:i:03:01
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    File URL: https://www.eumed.net/es/revistas/observatorio-de-las-ciencias-sociales-en-iberoamerica/vol-1-numero-3-octubre-2020/incremento-ventas-comercio
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