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Análisis de la publicidad engañosa en medios de comunicación digitales

Author

Listed:
  • Alberto Vizueta
  • Ruth Guamán
  • Mónica Fuentes Manzaba

Abstract

Esta investigación se pretende dar a conocer a la sociedad general sobre el uso de la publicidad falsa a través de los medios digitales. La publicidad engañosa se caracteriza por mostrar a los consumidores parte del producto. El objetivo de este tipo de publicidad es seducir al cliente mostrando una imagen completa y falsa del bien o servicio ofertado. Dentro de los medios digitales la publicidad engañosa es utilizada para obtener mayor tráfico de visitas a determinadas páginas, redes, blogs. Para así de esa forma conseguir mayor cantidad de seguidores a costa de un anuncio falso.

Suggested Citation

  • Alberto Vizueta & Ruth Guamán & Mónica Fuentes Manzaba, 2020. "Análisis de la publicidad engañosa en medios de comunicación digitales," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 263, january.
    • Handle: RePEc:erv:observ:y:2020:i:263:04
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