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Marketing relacional para el incremento de ventas, servicios exequiales, segmentos no militares, empresa VIDANOVA, sector norte de la ciudad de Guayaquil

Author

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  • Ruth Marilu Villegas Mieles
  • Hugo Ramiro Castillo Lascano

Abstract

Este proyecto de investigación se realizó con el fin de incrementar las ventas en el segmento de civiles en el norte de la ciudad de Guayaquil para la empresa Vidanova por medio de la herramienta de Marketing Relacional, donde se han establecidos varios objetivos alineados con la empresa y para poderlos cumplir se han planteado estrategias que promuevan e impulsen el nivel de concientización del mercado civil como prospectos, clientes potenciales, entre otros. Las estrategias principales utilizadas por la empresa se tiene: las 5 P’s y las Estrategias Ventas las cuales juegan un papel importante para poder posicionar a la empresa.

Suggested Citation

  • Ruth Marilu Villegas Mieles & Hugo Ramiro Castillo Lascano, 2019. "Marketing relacional para el incremento de ventas, servicios exequiales, segmentos no militares, empresa VIDANOVA, sector norte de la ciudad de Guayaquil," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 257, july.
    • Handle: RePEc:erv:observ:y:2019:i:257:70
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    empresa VIDANOVA.;

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