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Marketing estratégico para la comercialización de los servicios de la empresa de eventos “LAYDAN

Author

Listed:
  • Roxana Ivonne Cobos Guaranda
  • Roxana Jazmín Redroban Castro
  • José Arrobo Reyes

Abstract

En el desarrollo del trabajo de titulación “Marketing Estratégico para la comercialización de los servicios de la empresa de eventos “Laydan†, de la ciudad de Guayaquil†, se plantearon objetivos específicos que se relacionaron con determinar la percepción de la imagen y conocimiento de los servicios de la empresa investigada, identificar los factores de preferencia hacia la celebración de eventos, que incida en la contratación de estos servicios, analizar las estrategias de comercialización que permitan captar nuevos clientes, planteándose una hipótesis por cada objetivo.

Suggested Citation

  • Roxana Ivonne Cobos Guaranda & Roxana Jazmín Redroban Castro & José Arrobo Reyes, 2019. "Marketing estratégico para la comercialización de los servicios de la empresa de eventos “LAYDAN," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 256, june.
    • Handle: RePEc:erv:observ:y:2019:i:256:07
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