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Análisis de la imagen corporativa de Ropa Gallardo durante el periodo 2017 - 2018

Author

Listed:
  • Blanca Elena Bravo Andrade
  • Roberto Medina Acuña

Abstract

La marca Ropa Gallardo busca crear una imagen fresca que proyecte un estilo divertido y fashionista, el cual sea conocido a través de las redes sociales cuyo fin es cumplir con las necesidades de los jóvenes que les gusta vestir bien y así obtener un posicionamiento en el mercado. En la investigación se analizó que la marca no ha renovado su imagen por algunos años, lo cual afecta sus ventas y aceptación de los jóvenes para conocer sus productos.

Suggested Citation

  • Blanca Elena Bravo Andrade & Roberto Medina Acuña, 2019. "Análisis de la imagen corporativa de Ropa Gallardo durante el periodo 2017 - 2018," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 255, may.
    • Handle: RePEc:erv:observ:y:2019:i:255:57
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