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Propuesta de implementación de un modelo de CRM para la mejora de servicio al cliente de la empresa Clean Energy S.A

Author

Listed:
  • Otto Antonio Coello Valarezo
  • Christian Andrés Rojas Beltran
  • Silvia Espinoza Mendoza

Abstract

En la actualidad a nivel mundial el sector de telecomunicaciones ha tenido avances muy importantes en cuanto a sus servicios lo que le ha dado origen a que se instauren en nuevos mercados. En este sentido hoy en día los gerentes continuamente buscan desafíos y oportunidades, utilizando sus relaciones con sus proveedores y clientes para obtener valiosa información para la toma de decisiones.

Suggested Citation

  • Otto Antonio Coello Valarezo & Christian Andrés Rojas Beltran & Silvia Espinoza Mendoza, 2019. "Propuesta de implementación de un modelo de CRM para la mejora de servicio al cliente de la empresa Clean Energy S.A," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 255, may.
    • Handle: RePEc:erv:observ:y:2019:i:255:39
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