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Análisis de la efectividad de los anuncios en facebook en personas entre 20 a 45 años de la ciudad de Guayaquil

Author

Listed:
  • Ivana Rossana Chong García
  • Roberto Medina Acuña

Abstract

En el presente proyecto de investigación se aborda cómo medir la efectividad de los anuncios en Facebook, y qué datos se toman en cuenta a la hora de realizar la medición, tomando en cuenta cuáles son los lineamientos que indican que los anuncios de una empresa están siendo efectivos. Se realizó un estudio a personas de 20 a 45 años en la ciudad de Guayaquil, parte del grupo generacional “Millennials†considerado como una generación híper conectada.

Suggested Citation

  • Ivana Rossana Chong García & Roberto Medina Acuña, 2019. "Análisis de la efectividad de los anuncios en facebook en personas entre 20 a 45 años de la ciudad de Guayaquil," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 255, may.
    • Handle: RePEc:erv:observ:y:2019:i:255:29
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