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Aplicaciones de las principales teorías publicitarias de Joseph Goebbels en las campañas de candidatura de Rafael Correa

Author

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  • Edgar Salas L.

Abstract

La siguiente recopilación retrospectiva de la campaña del año 2006 trata de conocer los diferentes tipos de marketing político y su similitud a los de Joseph Goeebles, donde Rafael Correa Delgado y la creación de un partido nuevo llamado Alianza PAIS logró hacer un cambio radical a través de los medios de comunicación. Con propuestas nuevas y con herramientas mediáticas cambio la perspectiva de muchos votantes durante la segunda vuelta electoral donde ganó y derroto a su partido contrincante, el PRIAN, que no tuvo las mismas estrategias y asesoramientos como Alianza PAIS si pudo aplicar durante ese período electoral.

Suggested Citation

  • Edgar Salas L., 2018. "Aplicaciones de las principales teorías publicitarias de Joseph Goebbels en las campañas de candidatura de Rafael Correa," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 246, august.
  • Handle: RePEc:erv:observ:y:2018:i:246:17
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