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El neuromarketing y la biofísica del consumidor dentro de las pymes

Author

Listed:
  • Jorge à lvarez Calderón
  • Jorge Andrés Alvarez M.
  • Nora Mejía Cabezas
  • Mateo Alberto Alvarez M.

Abstract

El neuromarketing es un paradigma para aquellos empresarios que no miran más allá de sus narices, por el estatismo o conformismo en el que desenvuelven a sus empresas, por eso es importante tratar de romper ese paradigma y buscar llegar en forma anticipada a determinar la percepción por una marca o producto.

Suggested Citation

  • Jorge à lvarez Calderón & Jorge Andrés Alvarez M. & Nora Mejía Cabezas & Mateo Alberto Alvarez M., 2017. "El neuromarketing y la biofísica del consumidor dentro de las pymes," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 236, october.
    • Handle: RePEc:erv:observ:y:2017:i:236:13
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    Keywords

    neuromarketing.;

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