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Plan de Negocio para una Microempresa de servicios para automotores

Author

Listed:
  • Karina Malatay González
  • José Luis Pingel Cueva

Abstract

El presente proyecto de investigación es establecer un plan de negocio, para establecimiento de una microempresa, en el servicio de automotores especializada en la lubricación, lavado y vulcanización, entre las intersecciones de las avenidas de la Vía a Daule y La Vía Perimetral, se ha determinado como nicho de mercado, a los propietarios de taxi cooperados y matriculados en la ciudad de Guayaquil, para determinar las necesidades del mercado, se ha efectuado encuestas y entrevistas con los representantes legales de algunos establecimientos, que prestan el mismo servicio.

Suggested Citation

  • Karina Malatay González & José Luis Pingel Cueva, 2017. "Plan de Negocio para una Microempresa de servicios para automotores," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 235, September.
    • Handle: RePEc:erv:observ:y:2017:i:235:49
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