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O empreendedorismo como diferencial de sucesso na abertura de micro e pequenas empresas

  • João André Tavares Fernandes
  • Adriano Mano Marques
  • Diego Pereira Guimarães
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    Com base no estudo elaborado apresentaremos como o empreendedorismo interfere e serve como um diferencial para a sobrevivência ou criação das novas empresas e também as características do empreendedor em paralelo ao perfil do gestor se assimilando com os pilares da administração em planejar, organizar, controlar e executar. O objetivo deste trabalho é identificar e analisar por meio de uma pesquisa qualitativa descritiva como as micro e pequenas empresas superam as dificuldades do inicio do trabalho e alcançam marcas significativas. As considerações realizadas neste artigo alinham-se aqueles que compartilharam o interesse em um dia possuir seu próprio empreendimento as dificuldades que enfrentarão e como podem se preparar para elas e assim superá-las se adiantando ao mercado altamente competitivo.

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    File URL: http://www.eumed.net/cursecon/ecolat/br/12/abertura-micro-pequenas-empresas-brasil.html
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    Article provided by Grupo Eumed.net (Universidad de Málaga) in its journal Observatorio de la Economía Latinoamericana.

    Volume (Year): (2012)
    Issue (Month): 176 (December)
    Pages:

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    Handle: RePEc:erv:observ:y:2012:i:176:6
    Contact details of provider: Web page: http://www.eumed.net/cursecon/ecolat/

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