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El enfoque de la publicidad y promoción de ventas en la mercadotecnia

Listed author(s):
  • Mayra García Govea
  • Rocío G. Medina Chacón
  • Jessica Moreno Dávila
Registered author(s):

    En esta investigación se analiza la forma correcta de implementar la publicidad, la manera que impacta al entorno social de modo económico para la toma de decisiones ya sea de una manera positiva o negativa para el consumidor, asimismo considera la competencia global que esta genera entre empresas, la presente investigación también examina como se realiza la publicidad en México y Estados unidos, y los segmentos metas a los cuales deben dirigirse las empresas tales como el segmento demográfico, geográfico, psicograficos, entro otros.

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    Article provided by Grupo (Universidad de Málaga) in its journal Observatorio de la Economía Latinoamericana.

    Volume (Year): (2012)
    Issue (Month): 175 (November)

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    Handle: RePEc:erv:observ:y:2012:i:175:2
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