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El enfoque de la publicidad y promoción de ventas en la mercadotecnia

Author

Listed:
  • Mayra García Govea
  • Rocío G. Medina Chacón
  • Jessica Moreno Dávila

Abstract

En esta investigación se analiza la forma correcta de implementar la publicidad, la manera que impacta al entorno social de modo económico para la toma de decisiones ya sea de una manera positiva o negativa para el consumidor, asimismo considera la competencia global que esta genera entre empresas, la presente investigación también examina como se realiza la publicidad en México y Estados unidos, y los segmentos metas a los cuales deben dirigirse las empresas tales como el segmento demográfico, geográfico, psicograficos, entro otros.

Suggested Citation

  • Mayra García Govea & Rocío G. Medina Chacón & Jessica Moreno Dávila, 2012. "El enfoque de la publicidad y promoción de ventas en la mercadotecnia," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 175, November.
    • Handle: RePEc:erv:observ:y:2012:i:175:2
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