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Perfil dos empreendedores de pequeno varejo na Amazônia: o caso dos minimercados de Parintins AM

  • Mauro Célio Araújo dos Reis
  • Paulo Augusto Ramalho de Souza
  • Izandra Batista Bentes
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    Este trabalho procurou traçar o perfil do empreendedor do pequeno comércio varejista da cidade de Parintins, cadastrado no setor de terras e arrecadação na categoria de minimercado. Para isso foi necessário realizar aplicação de questionário com o objetivo de obter informações para serem analisadas a partir do cruzamento com as considerações teóricas de autores que caracterizam atitudes empreendedoras e definem o perfil empreendedor. Foi feita entrevista com 13 (treze) empreendedores dos quais foram captados dados relativos ao comprometimento e determinação, obsessão pelas oportunidades, tolerância ao risco e incertezas, criatividade e habilidade de adaptação, motivação e superação, liderança e forma de pensamento para avaliar se o empreendedor está ou não condicionada ao meio. Ao final, foi possível observar qual o perfil e qual a postura desses empreendedores frente ao seu empreendimento e frente aos seus concorrentes.

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    File URL: http://www.eumed.net/cursecon/ecolat/br/12/empreendedores_pequeno_varejo_amazonia.html
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    Article provided by Grupo Eumed.net (Universidad de Málaga) in its journal Observatorio de la Economía Latinoamericana.

    Volume (Year): (2012)
    Issue (Month): 174 (November)
    Pages:

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    Handle: RePEc:erv:observ:y:2012:i:174:6
    Contact details of provider: Web page: http://www.eumed.net/cursecon/ecolat/

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