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Análisis Cualitativo De La Competitividad De Las Empresas Frutícolas Del Soconusco, Chiapas

Listed author(s):
  • E. E. Santacruz De León
  • E. Pérez Villalba
  • V. H. Palacio Muñoz
Registered author(s):

    En este artículo se realiza un análisis de competitividad de las principales empresas frutícolas de la región del Soconusco, Chiapas; especialmente aquellas con desempeño exportador. En el estudio se considera como variable dependiente a la competitividad y como variables independientes a la calidad, precio, tecnología, capacitación y canales de distribución. Para ello se diseño y aplicó una encuesta y, se realizaron entrevistas abiertas a los presidentes de los consejos de administración de dichas empresas. Evaluándose que, de acuerdo a la percepción de los mismos, las empresas revelan buena competitividad.

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    Article provided by Grupo (Universidad de Málaga) in its journal Observatorio de la Economía Latinoamericana.

    Volume (Year): (2012)
    Issue (Month): 169 (June)

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    Handle: RePEc:erv:observ:y:2012:i:169:4
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