IDEAS home Printed from https://ideas.repec.org/a/erv/observ/y2012i16811.html
   My bibliography  Save this article

Estrategias De Marketing En Empresas Del Sector Agropecuario Tunero

Author

Listed:
  • Guillermo Miguel Ramírez Alonso
  • Ramón Pastor Morell González

Abstract

Las empresas del sector agropecuario tunero están inmersas en la búsqueda de formas para alcanzar un elevado desarrollo organizacional que garantice su perfeccionamiento y el incremento al desarrollo socioeconómico del territorio. No obstante, aún persisten insuficiencias en la gestión de marketing que repercuten desfavorablemente en la eficiencia de estas empresas y, por consiguiente, en la satisfacción de las necesidades de la población. De ahí que se proponen estrategias, sobre la base de un diagnóstico, para contribuir a reducir estas limitaciones. Las mismas se sustentan en una serie de acciones que facilitan su implementación, demostrando su factibilidad.

Suggested Citation

  • Guillermo Miguel Ramírez Alonso & Ramón Pastor Morell González, 2012. "Estrategias De Marketing En Empresas Del Sector Agropecuario Tunero," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 168, June.
    • Handle: RePEc:erv:observ:y:2012:i:168:11
    as

    Download full text from publisher

    File URL: http://www.eumed.net/cursecon/ecolat/cu/2012/ramg.html
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:erv:observ:y:2012:i:168:11. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Lisette Villamizar (email available below). General contact details of provider: http://www.eumed.net/cursecon/ecolat/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.