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Estrategias De Marketing En Empresas Del Sector Agropecuario Tunero

Author

Listed:
  • Guillermo Miguel Ramírez Alonso
  • Ramón Pastor Morell González

Abstract

Las empresas del sector agropecuario tunero están inmersas en la búsqueda de formas para alcanzar un elevado desarrollo organizacional que garantice su perfeccionamiento y el incremento al desarrollo socioeconómico del territorio. No obstante, aún persisten insuficiencias en la gestión de marketing que repercuten desfavorablemente en la eficiencia de estas empresas y, por consiguiente, en la satisfacción de las necesidades de la población. De ahí que se proponen estrategias, sobre la base de un diagnóstico, para contribuir a reducir estas limitaciones. Las mismas se sustentan en una serie de acciones que facilitan su implementación, demostrando su factibilidad.

Suggested Citation

  • Guillermo Miguel Ramírez Alonso & Ramón Pastor Morell González, 2012. "Estrategias De Marketing En Empresas Del Sector Agropecuario Tunero," Observatorio de la Economía Latinoamericana, Grupo Eumed.net (Universidad de Málaga), issue 168, June.
  • Handle: RePEc:erv:observ:y:2012:i:168:11
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