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Fundamentos Teóricos Metodológicos Para Realizar Una Campaña De Relaciones Públicas

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  • Maylis Pérez-Rolo Acebo

Abstract

La comunicación en el siglo XXI se ha convertido en uno de los vectores más relevantes en la planeación estratégica de una organización. Su gestión le ha permitido alcanzar innumerables beneficios, permitiéndoles un posicionamiento ventajoso frente a sus competidores. No obstante la gran mayoría de los problemas que enfrentan las instituciones de estos tiempos tienen generalmente su origen en deficiencias comunicativas a las que se deben combatir con acciones efectivas y oportunas.

Suggested Citation

  • Maylis Pérez-Rolo Acebo, 2012. "Fundamentos Teóricos Metodológicos Para Realizar Una Campaña De Relaciones Públicas," Observatorio de la Economía Latinoamericana, Grupo Eumed.net (Universidad de Málaga), issue 164, March.
  • Handle: RePEc:erv:observ:y:2012:i:164:10
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