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Proyecto De Marketing Estratégico Para La Introducción Del Souvenir De Cera En El Mercado Local

Author

Listed:
  • Giovani Alejandro Pablos Solís
  • Eimyn Rizo Lorenzo

Abstract

El “Proyecto de marketing estratégico para la introducción del souvenir de cera” tiene como objetivo el diseño de un plan de marketing para lanzar el producto souvenir de cera. El problema es que no hay diseñado un plan de marketing para el lanzamiento de este producto. La propuesta de diseño será un elemento esencial en el éxito del souvenir en el mercado. La estructura del articulo esta formado por una primera parte de fundamentos teóricos, en la segunda se caracteriza la empresa y se propone el Plan de Marketing.

Suggested Citation

  • Giovani Alejandro Pablos Solís & Eimyn Rizo Lorenzo, 2009. "Proyecto De Marketing Estratégico Para La Introducción Del Souvenir De Cera En El Mercado Local," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 116, june.
    • Handle: RePEc:erv:observ:y:2009:i:116:16
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