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Los Doodles de Google como alternativa de comunicación

Author

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  • Edgar Salas L.

Abstract

Google se ha convertido en una marca poderosa, gracias a su trabajo de innovación tiene múltiples productos y servicios con los cuales el mercado se siente identificado, es más ha superado a otras marcas reconocidas. Considerando la creatividad y el posicionamiento de marca en la que ha trabajado Google debemos mencionar su forma interactiva de usar su logo que son los Doodles, los cuales es una forma de darle importancia a ciertas celebraciones en el mundo entero como Navidad, Año nuevo entre otras fechas, la misma que denota la comunicación que tiene con todos sus usuarios.

Suggested Citation

  • Edgar Salas L., 2018. "Los Doodles de Google como alternativa de comunicación," Contribuciones a la Economía, Servicios Académicos Intercontinentales SL, issue 2018-01, January-M.
    • Handle: RePEc:erv:contri:y:2018:i:2018-01:02
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