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Marketing operativo de precios y canales de distribución

Author

Listed:
  • Norberto Hernán Morales Merchán
  • Edison Vinicio Calderon Moran
  • Rodney Eduardo Mejía Garcés
  • Pedro Pablo Bravo Molina
  • Hernán Patricio Moyano Vallejo
  • Luis Gonzalo Merino Chavez
  • Raúl Germán Ramírez Garrido

Abstract

El Marketing en la totalidad de la empresa, es adoptar la organización empresarial a las necesidades de los clientes, es el proceso de planificar, fijación del precio, promoción y distribución de bienes y servicios para crear intercambio que satisfagan los objetivos de los individuos y de las organizaciones; El MARKETING, se basa en su filosofía o en la expresión ¨ El cliente es el que mandaâ€

Suggested Citation

  • Norberto Hernán Morales Merchán & Edison Vinicio Calderon Moran & Rodney Eduardo Mejía Garcés & Pedro Pablo Bravo Molina & Hernán Patricio Moyano Vallejo & Luis Gonzalo Merino Chavez & Raúl Germ, 2017. "Marketing operativo de precios y canales de distribución," Contribuciones a la Economía, Servicios Académicos Intercontinentales SL, issue 2017-02, April-Jun.
    • Handle: RePEc:erv:contri:y:2017:i:2017-02:05
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