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Marketing Digital

Author

Listed:
  • Elizabeth del Carmen Calderón Quijije
  • Walter Salomon Zárate Enríquez
  • Víctor Andrés Zárate Enríquez
  • Rodrigo Víctor Alarcón

Abstract

El marketing digital es una aplicación activa e inteligente de la tecnología para contribuir a las actividades de marketing incrementando nuevos clientes y retención de los existentes; además de oportunidades de las empresas de manera rentable y que se ajuste a las necesidades y preferencias de los usuarios en producto o servicio. Adicionalmente, aplica estrategias de comercialización a través de los medios digitales fácilmente por las redes sociales y nuevas tecnologías donde haya relaciones constantes y feedback con todos los usuarios en todo el mundo a través de los diferentes tipos de marketing que buscan clientes potenciales y la fidelización.

Suggested Citation

  • Elizabeth del Carmen Calderón Quijije & Walter Salomon Zárate Enríquez & Víctor Andrés Zárate Enríquez & Rodrigo Víctor Alarcón, 2016. "Marketing Digital," Contribuciones a la Economía, Servicios Académicos Intercontinentales SL, issue 2016-03, july-sept.
    • Handle: RePEc:erv:contri:y:2015:i:2016-03:04
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