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Análisis Cluster en la hotelería

Author

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  • Ángela María González Laucirica

Abstract

Este artículo presentado a continuación, aborda el tema del análisis cluster aplicado al sector de la hotelería. Al inicio se esbozan conceptos relacionados con el tema para que el lector comprenda las generalidades de esta técnica: el análisis cluster, aunque como herramienta de la estadística avanzada, requiere conocimientos básicos por parte del lector. Lo novedoso de presentar esta técnica aplicada al turismo y la hotelería, es demostrar cómo desarrollarla y luego interpretarla para futura toma de decisiones, utilizando el software estadístico profesional SPSS. Constituye una especie de tutorial para los lectores que se hallen cursando alguna carrera universitaria o maestría en Turismo y Hotelería.

Suggested Citation

  • Ángela María González Laucirica, 2013. "Análisis Cluster en la hotelería," Contribuciones a la Economía, Servicios Académicos Intercontinentales SL, issue 2013-11, November.
    • Handle: RePEc:erv:contri:y:2013:i:2013-11:1
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