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Mercadotecnia internacional: instrumento para el comercio global

Author

Listed:
  • Elizabeth Guadalupe Ramírez Moreno
  • Moisés Carranza Aranda

Abstract

La investigación tiene por objeto analizar la mercadotecnia internacional y sus contribuciones al comercio internacional. En muchas empresas toman la decisión de expandir su producción hacia otro u otros países. Así mismo sin embargo hay factores que se deben de tomar en cuenta antes de competir en un mercado hacia el extranjero. Todos los temas referentes del marketing internacional se han expandido en su ámbito internacional.

Suggested Citation

  • Elizabeth Guadalupe Ramírez Moreno & Moisés Carranza Aranda, 2013. "Mercadotecnia internacional: instrumento para el comercio global," Contribuciones a la Economía, Servicios Académicos Intercontinentales SL, issue 2013-07, July.
  • Handle: RePEc:erv:contri:y:2013:i:2013-07:6
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