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El Carácter Científico Del Marketing Y Del Estudio Del Comportamiento Del Consumidor

Listed author(s):
  • José Alberto Martínez González
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    Desde hace décadas ha existido un intenso debate acerca del carácter científico del marketing. Para unos investigadores el marketing no constituye una ciencia, mientras que otros opinan lo contrario. En la actualidad se considera que el marketing constituye una ciencia social multi-disciplinar en pleno desarrollo, que se caracteriza más por la fragmentación que por la integración.

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    Article provided by Grupo (Universidad de Málaga) in its journal Contribuciones a la Economía.

    Volume (Year): (2012)
    Issue (Month): 2012-01 (January)

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    Handle: RePEc:erv:contri:y:2012:i:2012-01:3
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