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Estructura De Las Actitudes Hacia El Consumo Electrónico

Author

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  • Cruz García Lirios

Abstract

Se entrevistaron a 188 usuarios de una biblioteca pública en la que se ofrecen servicios digitales de información científica y acceso a redes sociales y comercio electrónico. El objetivo del estudio fue demostrar la estructura de las actitudes, su distribución normal, confiabilidad, validez de constructo y covariación entre sus indicadores. Los resultados corroboran la hipótesis nula y a partir de este hallazgo se discute la importancia de las actitudes hacia Internet como variable endógena del Modelo de Aceptación de la Tecnología (MAT) y sus implicaciones en el crecimiento exponencial del acceso, suscripción, comercio y productividad en Internet en los países integrantes de la Organización para la Cooperación y el Desarrollo Económico (OCDE).

Suggested Citation

  • Cruz García Lirios, 2011. "Estructura De Las Actitudes Hacia El Consumo Electrónico," Contribuciones a la Economía, Servicios Académicos Intercontinentales SL, issue 2011-10, October.
    • Handle: RePEc:erv:contri:y:2011:i:2011-10:8
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