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El enfoque estratégico. Bases conceptuales

  • José Ramón Castellanos Castillo
  • Carlos Alberto Castellanos Machado
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    Las particularidades del desarrollo socioeconómico y de las tendencias que se ponen de manifiesto hoy en día, constituyen el resultado del surgimiento y evolución de un conjunto de enfoques de dirección. En este sentido, particular importancia tiene para las organizaciones la concepción de del enfoque estratégico, ya que el mismo dota a la empresa de mayor flexibilidad y capacidad de adaptación y, por tanto, de una mayor capacidad de anticipación y actuación en un entorno dinámico. En correspondencia con ello en el presente trabajo aborda el concepto de estrategia, sus principales elementos y tendencias modernas.

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    File URL: http://www.eumed.net/ce/2011a/cccm.htm
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    Article provided by Grupo Eumed.net (Universidad de Málaga) in its journal Contribuciones a la Economía.

    Volume (Year): (2011)
    Issue (Month): 2011-06 (June)
    Pages:

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    Handle: RePEc:erv:contri:y:2011:i:2011-06:12
    Contact details of provider: Web page: http://www.eumed.net/ce/

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